Local SEO and Google Ads for home service companies
We help pest control, moving, remodeling, window and door, electrical and landscaping companies in the US and UK show up where homeowners actually click: Local Services Ads, the map pack and search. Then we measure it in calls and booked jobs, not impressions.
Free audit. No obligation. You keep the findings either way.
- Home services only
- 20+ home service clients managed
- US and UK
Most home service companies we talk to have the same four problems
Reports, but no calls
Your monthly report talks about impressions and rankings, but you cannot tell which channel booked last week's jobs.
Paying for the wrong leads
Out-of-area calls, job seekers and services you do not offer, on ads you pay for per click or per lead.
Invisible in the map pack
Competitors with fewer years in business show up above you in your own town.
An agency that does not know your trade
You spend the first three months teaching them what a good job looks like and when your season starts.
Four places homeowners click. We manage all of them.
When a homeowner searches for your service, Google shows Local Services Ads first, then search ads, the map pack and organic results. Each one works differently, and they work best together.
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Learn moreLocal Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
Learn moreGoogle Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
Learn moreGBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Learn moreNeed review generation, call tracking or landing pages too? See add-ons. TODO-confirm
Built for the trades we know
Every trade has its own seasons, Google categories, job types and lead problems. We plan around them from day one instead of learning on your budget.
Pest control
Seasonal demand, many pest types and national brands to beat. We plan around all three.
See the playbookMoving companies
Win direct, exclusive moving leads and depend less on brokers and shared-lead sites.
See the playbookRemodeling (bath and kitchen)
High-ticket projects and long sales cycles. We focus on qualified consultations, not form fills.
See the playbookWindows and doors
A considered purchase with in-home consults. We optimize for booked appointments, not clicks.
See the playbookElectricians
Emergency calls and planned projects need different strategies. We run both.
See the playbookLandscaping
Recurring maintenance and one-off projects, planned around your seasons and route density.
See the playbookHVAC, plumbing and roofing
We also run local SEO, LSA and Google Ads for HVAC, plumbing and roofing companies, using the same process.
Ask about your tradeWe measure what pays your bills
Rankings and clicks are useful signals, but your business runs on booked jobs. Our reporting starts with calls and leads and works backwards.
- Call tracking on every channel. You see how many calls came from LSA, ads, the map pack and organic search.
- Leads reviewed, not just counted. We listen to calls and read forms so the numbers reflect real jobs.
- Responsiveness matters. Google uses how quickly you answer as a ranking signal for Local Services Ads. We show you missed-call patterns so you can fix them.
- Reviews as a routine. A steady flow of recent reviews helps both your map rankings and your LSA placement.
- Policy-safe work. No keyword-stuffed business names, fake locations or incentivized reviews. Shortcuts like these get profiles suspended.
What we report every month
- Calls and form leads
- By channel
- Cost per lead
- LSA and Google Ads
- Leads credited
- LSA disputes
- Answer rate
- Missed calls by hour
- Map-pack rankings
- Geo-grid scans
- Organic clicks
- Search Console
- New reviews
- Count and rating
- Booked jobs
- When you share outcomes
Touch Rank Media compared with the usual options
How a home services specialist compares with a generalist agency or doing it yourself.
| Factor | Touch Rank Media | Generalist agency | Do it yourself |
|---|---|---|---|
| Who we work with | Home service companies only | Any industry | Your own trade only |
| What gets reported | Calls, leads, cost per lead, booked jobs | Impressions, clicks, rankings | Whatever you have time to check |
| LSA lead review and disputes | Reviewed regularly, invalid leads flagged | Often skipped | Usually skipped |
| Business Profile and LSA | Managed together | Separate services or not offered | Your responsibility |
| Policy-safe tactics | No fake locations, stuffed names or bought reviews | Varies | Varies |
| Account ownership | Accounts stay in your name TODO-confirm | Sometimes held by the agency | Yours |
| Contract | TODO-confirm terms | Often 6 to 12 months | None |
Results from home service accounts
Client names and websites are hidden. Each card shows the trade, region and the metric that matters for that channel.
Audit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
What clients say
A focused team, led by its founder
Touch Rank Media was founded by Raja Waheed, who has been doing SEO since 2016. Today a team of 7 to 8 specialists works only on home service accounts.
The people on your strategy call are the people who do the work: SEO, paid search, content and web, under one plan and one monthly report.
- Founder
- Raja Waheed
- Doing SEO since
- 2016
- Team
- 7 to 8 specialists
- Home service clients
- 20+
- Markets
- US and UK
TODO: add Raja's photo and a one-line quote in his own words.
What you get in the free audit
A specific, prioritized review of how your business shows up on Google, with fixes you can act on whether or not you hire us.
- Business Profile review: categories, services, service areas, photos and reviews against Google's guidelines
- Map-pack rankings across your service area, compared with your top three competitors
- Local Services Ads eligibility for your trade and ZIP codes, or a review of your current account
- Google Ads wasted spend: search terms, locations and schedules you are paying for but should not be
- Website and tracking check: speed, service pages and whether calls are being counted
- A 90-day priority list and realistic budget ranges for your trade and area
Frequently asked questions
What does Touch Rank Media do?
We help home service companies get more calls and booked jobs from Google through four channels: local SEO, Google Local Services Ads, Google Ads (search) and Google Business Profile optimization. We work only with home service businesses.
Which trades do you work with?
Pest control, moving companies, bath and kitchen remodelers, windows and doors, electricians and landscapers, plus HVAC, plumbing and roofing companies.
Do you work with companies in the UK?
Yes. Most of our clients are in the US, and we also work with home service companies in the UK. Search terms, directories and Local Services Ads availability differ between the two, and we plan for that.
What is included in the free audit?
A review of your Google Business Profile, Local Services Ads eligibility or account, Google Ads account if you have one, website and tracking, plus map-pack rankings across your service area and how you compare with the top three competitors. You get a prioritized list of fixes whether or not you hire us.
How soon will we see results?
Local Services Ads and Google Ads can produce calls within days of going live. Business Profile fixes often show within the first one to two months. Local SEO for competitive keywords usually takes 4 to 9 months. We report progress every month so you can see what is moving.
Do you guarantee rankings or a number of leads?
No. Nobody controls Google's rankings, and an agency that guarantees the number one spot is a red flag. We commit to the work, to clear monthly reporting and to telling you early if something is not working. TODO-confirm: add any real guarantee terms here, or leave as is.
Do you require a long-term contract?
TODO-confirm contract terms, for example: month-to-month after an initial period of X months, with 30 days' notice.
What do you need from us?
Access to your Business Profile, ad accounts and website, someone who answers the phone quickly, a few real job photos each month, and a routine for asking happy customers for reviews. We make the rest as easy as possible.
How do you report results?
Every month you get a plain-English report covering calls, form leads, cost per lead, rankings and reviews, plus what we did and what comes next. TODO-confirm: monthly review call with your account manager.
Find out what is costing you calls
Get a free audit of your Google Business Profile, Local Services Ads, Google Ads and website. You get a prioritized list of fixes whether or not you hire us.