Marketing for window and door companies
Window and door replacement is a considered purchase, with in-home consultations, financing questions and seasonal demand. We focus your marketing on booked appointments in the areas you install, and track every lead to the consultation it produced.
What makes windows & doors marketing different
National brands and franchises
Big advertisers push up click costs. Local installers win with tighter targeting, better landing pages and stronger local reviews.
Limited LSA coverage
Local Services Ads coverage for window and door work varies by category and market, so search ads and SEO usually do more of the work.
Lead to appointment to sale
Reporting needs to follow each lead through the consultation to the signed order.
Brand and dealer rules
Manufacturer names attract searches but come with co-op and trademark rules.
How we approach each channel
Local SEO
Pages by product (replacement windows, entry doors, patio doors, storm doors) and material, plus pages for your main install areas.
Google Ads
Appointment-focused landing pages, warranty and financing details where you offer them, and call scheduling.
Local Services Ads
Used where your categories are eligible, alongside search ads.
Business Profile
Install photos by product, services by product line and reviews that mention the product and town.
Example searches we target
Real searches are researched for your services and towns during the audit.
Windows & doors results
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditAudit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditWindows & doors marketing questions
Can window and door companies use Local Services Ads?
Coverage depends on the category and market, and in some areas it is limited to related services such as window repair. We check eligibility for your business in the audit and use Google Ads where Local Services Ads does not fit.
We are a manufacturer dealer. Can we use the brand name in ads?
Often yes, within the manufacturer's co-op and trademark rules. We check the dealer guidelines before using brand terms.
How do you track sales, not just leads?
Call and form tracking for every lead, then appointment and sale status from your CRM or a simple shared sheet, so we can report cost per appointment and, where possible, cost per sale.
Other trades we work with
Get more windows & doors jobs from Google
Start with a free audit of your Business Profile, rankings, ads and website. You keep the findings whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016