Marketing for bath and kitchen remodelers
Remodeling jobs are high ticket and slow to close. Homeowners compare portfolios, reviews and reputation for weeks before they book a consultation. We build visibility that pre-sells: project pages, a strong review profile and ads that filter out poor-fit leads before you pay for them.
What makes remodeling marketing different
Expensive clicks and leads
Remodeling keywords are among the most expensive in home services. Every wasted click hurts.
Lead quality
Small repairs, DIY questions and budgets that do not match your work. Filtering has to happen in the ad and on the page.
Long sales cycles
Weeks or months from first visit to signed contract. Reporting has to follow the lead to the consultation and the sale.
Proof of work
Homeowners want to see real projects in their area before they call.
How we approach each channel
Local SEO
Project and portfolio pages by room, style and town, plus cost guide pages that rank for high-intent searches and set budget expectations.
Local Services Ads
Bathroom remodeling, kitchen remodeling or general contractor categories where available in your market.
Google Ads
Qualifying ad copy, landing pages that ask about project type, budget range and timeline, and booked consultations sent back to Google so bidding learns.
Business Profile
Before-and-after project photos, services by room type and reviews that describe the finished project.
Example searches we target
Real searches are researched for your services and towns during the audit.
Remodeling results
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditAudit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditRemodeling marketing questions
How do you improve lead quality for remodelers?
Qualifying ad copy, landing page questions on project type, budget range and timeline, negative keywords for DIY and small repairs, and booked consultations fed back to Google Ads so bidding learns which leads matter.
Will cost guide pages put off buyers?
Clear cost ranges tend to filter out mismatched budgets before they call, and these pages often rank for high-intent searches. You decide how specific to be.
Do you only work with bath and kitchen remodelers?
No. We also work with basement, whole-home and general remodelers. Bath and kitchen are simply where search demand is highest.
Other trades we work with
Get more remodeling jobs from Google
Start with a free audit of your Business Profile, rankings, ads and website. You keep the findings whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016