Google Ads management for home service companies
Search ads let you choose exactly which jobs you pay for, with control over keywords, hours, locations and landing pages. We build campaigns around high-intent service searches, cut wasted spend every week, and measure success in calls and booked jobs, not clicks.
Free audit. No obligation. You keep the findings either way.
Pest controlMoversRemodelingWindows & doorsElectriciansLandscaping
What we usually find in a Google Ads audit
Broad keywords burning budget
Searches for DIY, jobs, parts and free estimates in other states, all paid for.
Everything in one campaign
Emergency repairs and high-ticket installs fighting over one budget and one set of bids.
Clicks counted as conversions
Page views and button taps reported as leads, so bidding optimizes for the wrong thing.
Ads sent to the home page
Visitors land on a general page and leave instead of calling.
Everything in Google Ads management
Account structure by service
Campaigns split by service and margin, so emergency repairs, planned installs and high-ticket projects each get their own budget and bids.
Keywords and negatives
Buying-intent keywords, weekly search-term reviews and negative lists for job seekers, DIY, parts, cheap and out-of-area searches.
Location and schedule
Targeting by ZIP code, postcode or radius that matches where you work, with ads scheduled to the hours your phones are covered.
Ads and assets
Responsive search ads that state your service area, licensing and what makes you different, plus call, location and sitelink assets.
Landing pages
A dedicated page per service campaign with your phone number, a short form and trust details, and nothing that pulls visitors away.
Conversion tracking
Calls from ads, calls from the website and form leads, plus offline conversion imports from your CRM where possible, so bidding learns from booked jobs.
Bidding strategy
Manual or automated bidding chosen on how much conversion data you have, not by default.
Account ownership
The ad account sits in your name and you keep it, including all data and history. TODO-confirm
Your first 90 days of Google Ads
- Week 1
Audit and tracking
Account review, wasted spend analysis and conversion tracking fixed for calls and forms.
- Weeks 2 to 3
Rebuild
Campaigns split by service, negatives built, ad schedules and locations set, landing pages matched to each campaign.
- Weeks 4 to 8
Learn and trim
Weekly search term reviews, bid and budget changes, and ad copy tests.
- Month 3 onward
Scale
Budget moved to the campaigns producing booked jobs, offline conversions imported where possible.
How we measure Google Ads
- Calls and form leads by campaign and keyword
- Cost per lead and cost per booked job
- Search terms added as negatives each month
- Impression share lost to budget and rank
A good fit if
- You want leads quickly while SEO builds
- You have high-value services that Local Services Ads does not cover well
- You can track which leads turn into booked jobs
Probably not a fit if
- Your budget cannot produce enough clicks to learn from in your market (we tell you in the audit)
Red flags when hiring a Google Ads agency
Use this list on any agency, including us.
- Charges a percentage of spend with no cap and no clear reason
- Reports clicks and impressions instead of calls and leads
- Runs the account in its own name
- Never shows you the search terms you paid for
Results from home service clients
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
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Google Ads questions
Should I run Google Ads or Local Services Ads?
Local Services Ads charge per lead and sit at the very top, but you have limited control over which searches trigger them. Google Ads charge per click and give you full control over keywords, ad copy and landing pages. For many trades the answer is Local Services Ads for core jobs and Google Ads for high-value services LSA does not cover well, such as specific remodels or window replacement.
How much should I spend on Google Ads?
It depends on cost per click in your trade and market and on how many leads you can handle. We give you a realistic starting budget for your area in the audit rather than a generic minimum.
How quickly will Google Ads produce leads?
Campaigns can go live within days of approval. Expect the first 30 to 60 days to be a learning period while we remove wasted search terms and collect conversion data.
Will you use my existing account?
Yes, if you have one. We audit it first. Keeping the history is usually better than starting over.
Works best alongside
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Local Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
GBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Find out what your Google Ads is leaving on the table
We review your current setup against everything on this page and send you a prioritized list of fixes, whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016