Pest control marketing: local SEO, LSA and Google Ads
Pest control customers search with urgency ("wasp nest removal near me", "mice in walls") and then sign up for recurring service. We build visibility for both: fast one-off treatment calls and the recurring plans that make up most of your revenue.
What makes pest control marketing different
Seasonal swings
Termites swarm in spring, mosquitoes and stinging insects peak in summer and rodents move indoors in the fall. Your pages, ads and budgets need to move ahead of each wave, not after it.
Many pests, one profile
Google allows one primary category. We use the right pest control category and build relevance for termites, rodents, bed bugs and wildlife through services, pages and reviews.
National brands
Large brands win broad searches. Local operators can win the map pack within their radius and long-tail searches by pest and town.
Plans versus one-off jobs
We track which keywords and channels produce recurring plan sign-ups, not only first-visit calls.
How we approach each channel
Local SEO
Pest-specific pages (termites, rodents, bed bugs, mosquitoes, stinging insects, wildlife), seasonal content published before each season, and pages for your core towns.
Local Services Ads
Only the pest job types you treat switched on, budgets raised before peak season, and message leads for after hours.
Google Ads
Campaigns by pest group with ads that state licensing, response time and how your plans work.
Business Profile
Weekly treatment and inspection photos, services listed by pest, and a review request after every visit.
Example searches we target
Real searches are researched for your services and towns during the audit.
Pest control results
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditAudit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditPest control marketing questions
Do you work with pest control companies that also offer wildlife or lawn services?
Yes. We plan how those services sit on your profile and website so they add relevance without diluting your core pest control rankings. If they run as a separate business with their own staff and location, they may qualify for their own profile.
Can Local Services Ads bring in termite and rodent jobs?
Local Services Ads for pest control let you choose job types by pest. Which job types are available depends on your area, so we confirm them in the audit.
How early should we start before peak season?
Ideally two to three months before your busiest season, so new pages are indexed, the profile has fresh reviews and ad budgets are tested before demand peaks.
Other trades we work with
Get more pest control jobs from Google
Start with a free audit of your Business Profile, rankings, ads and website. You keep the findings whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016