Google Business Profile optimization for home service companies
Your Google Business Profile decides whether you show in the map pack, and it supports your Local Services Ads profile too. We set it up the way Google's guidelines expect, keep it active, and fix the problems that quietly cost you calls, from the wrong primary category to suspensions.
Free audit. No obligation. You keep the findings either way.
Pest controlMoversRemodelingWindows & doorsElectriciansLandscaping
What we usually find in a GBP Optimization audit
Wrong primary category
The single most important profile setting, and often set to something too broad.
Address shown when it should be hidden
Service-area businesses showing a home address, or using an ineligible virtual office.
A profile that looks inactive
Old photos, no updates and unanswered reviews make searchers pick the next listing.
Suspended in peak season
A guideline issue takes the profile offline and nobody knows how to appeal.
Everything in GBP Optimization management
Categories
The most specific primary category for your core trade, and secondary categories only for services you actually provide.
Service areas and address
Service-area setup with your address hidden when customers do not visit, and up to 20 service areas within a realistic drive time.
Services and description
Every job type you want to be found for, listed and described in plain language that matches your website.
Real photos
Job photos, before-and-after work, team and vehicles on a regular schedule. No stock images.
Updates and offers
Posts for seasonal services and offers, timed ahead of your busy months.
Reviews
A request routine for your team and a response to every review, positive or negative.
Suspension recovery
If your profile is suspended, we find the likely cause, fix it and file the appeal with the right evidence, such as a business license, utility bill and photos of signage or vehicles. We never recommend creating a replacement profile.
Spam reporting
Competitors with keyword-stuffed names or fake listings take map-pack spots. We report clear guideline violations through Google's official channels.
Your first 90 days of GBP Optimization
- Week 1
Audit
Profile reviewed against Google's guidelines, geo-grid baseline and competitor comparison.
- Weeks 1 to 3
Fix the foundation
Categories, service areas, services, description, hours and contact details corrected, with major edits made carefully.
- Month 1 onward
Keep it active
Photos, updates and review responses on a steady schedule, plus spam reporting in your area.
- Monthly
Measure
Calls, website clicks, direction requests and geo-grid rankings reported every month.
How we measure GBP Optimization
- Calls, website clicks and direction requests from your profile
- Geo-grid map rankings across your service area
- New reviews per month and response rate
- Photo and update activity
A good fit if
- You serve customers in a defined local area
- You have (or can get) real photos of your work
- You want more calls from the map pack without paying per click
Probably not a fit if
- You do not have a real business address (PO boxes and unstaffed virtual offices are not eligible)
Red flags when hiring a GBP Optimization agency
Use this list on any agency, including us.
- Adds keywords or city names to your business name
- Suggests a virtual office or extra addresses to rank in more towns
- Offers to buy reviews or reward customers for them
- Recommends making a new profile after a suspension
Results from home service clients
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditWhat clients say
GBP Optimization questions
Can you add keywords to my business name on Google?
No. Google requires your real-world business name, and keyword stuffing is a common cause of suspensions that competitors can report. We build relevance through categories, services, reviews and your website instead.
My Business Profile was suspended. Can you help?
Yes. We review the profile against Google's guidelines, correct the issue and submit an appeal with supporting documents. Google's review time varies from days to several weeks, and we keep you updated throughout.
Should my address show on Google?
If customers do not come to you, no. Service-area businesses should hide the address and list service areas instead. The address must still be a real location, not a PO box or an unstaffed virtual office.
How often should we add photos and updates?
Consistency matters more than volume. A steady flow of real photos from recent jobs and regular updates keeps the profile active and gives searchers a reason to call you.
Works best alongside
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Local Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
Google Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
Find out what your GBP Optimization is leaving on the table
We review your current setup against everything on this page and send you a prioritized list of fixes, whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016