Google Local Services Ads management for home service companies
Local Services Ads appear above everything else on Google and you pay per lead, not per click. Where you rank depends on your reviews, responsiveness, hours and profile quality as much as your budget. We manage all of it, and we review your leads so you are not paying for the wrong ones.
Free audit. No obligation. You keep the findings either way.
Pest controlMoversRemodelingWindows & doorsElectriciansLandscaping
What we usually find in a Local Services Ads audit
Paying for leads that are not jobs
Wrong service, out of area or spam leads that nobody reviews or flags for credit.
Too few reviews to compete
A competitor with steady recent reviews sits above you even with a lower budget.
Missed calls during business hours
Unanswered calls cost the lead and can lower your placement.
Every job type switched on
Low-value job types eat the budget meant for the work you actually want.
Everything in Local Services Ads management
Eligibility and verification
We confirm your trade, job types and ZIP codes are eligible, then guide you through Google's checks, which can include business license, insurance and background checks depending on trade and location.
Job types and service area
Only the job types you want and can serve profitably are switched on, with service areas that match where your crews actually go.
Profile quality
Business bio, photos, hours and review count. Google states that profile quality, including rating, number of reviews, response time and photos, affects ranking and can lower cost per lead.
Budget and bidding
Weekly budget pacing, Maximize Leads or a max per lead bid chosen from your numbers, and seasonal adjustments before your peak months.
Lead review and disputes
We listen to calls and read messages, tag each lead by job type and quality, and flag invalid ones (wrong service, outside your area, spam) for credit where Google's policy allows.
Responsiveness
Missed calls can hurt your placement. We report your answer rate, show missed-call patterns by time of day, and help set up message and booking leads for nights and weekends.
Review cadence
Steady, recent reviews matter more than one big push. We give your team a simple post-job request routine. The ask has to come from your business, not from an agency.
Reporting that ties to jobs
Leads, cost per lead, answer rate and credited leads every month, plus booked jobs by job type if you share outcomes.
Your first 90 days of Local Services Ads
- Week 1
Eligibility and audit
Check categories and ZIP codes, review your current profile, leads and answer rate, or start verification if you are new.
- Weeks 2 to 3
Profile rebuild
Job types, service areas, hours, bio and photos set up, bidding mode chosen and message leads enabled where useful.
- Weeks 3 to 8
Optimize
Regular lead review and credit requests, budget pacing, missed-call reporting and the review routine running with your team.
- Ongoing
Scale what works
Budget moved toward the job types and areas that book, seasonal adjustments and monthly reporting.
How we measure Local Services Ads
- Charged leads and cost per lead by job type
- Leads credited after review
- Answer rate and missed calls by hour
- Booked jobs and revenue per lead, when you share outcomes
A good fit if
- You are licensed and insured and can pass Google's verification
- You (or an answering service) can pick up calls quickly during your listed hours
- You want exclusive leads rather than shared leads from aggregators
Probably not a fit if
- You cannot answer the phone during business hours
- Your trade or area is not eligible (we check this in the audit)
Red flags when hiring a Local Services Ads agency
Use this list on any agency, including us.
- Will not review your leads or flag invalid ones for credit
- Treats your Business Profile as a separate upsell
- Ignores how quickly your team answers calls
- Sets up the profile in an account you do not own
Results from home service clients
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditWhat clients say
Local Services Ads questions
Is Local Services Ads available for my trade?
In the US, Local Services Ads cover most home service trades, including pest control, movers, electricians, HVAC, plumbers, roofers, lawn care and several remodeling categories. Availability varies by category and ZIP code, and coverage in the UK is narrower. We check your exact categories and areas in the free audit.
What is the Google Verified badge?
It is the badge shown on Local Services Ads once a business passes Google's checks. It replaced the older Google Guaranteed and Google Screened badges. Requirements vary by trade and location and can include license, insurance and background checks.
How much does a Local Services Ads lead cost?
It depends on trade, job type and market. A drain-cleaning lead and a kitchen remodel lead are priced very differently. We share realistic ranges for your trade and area in the audit, then report your actual cost per lead every month.
Do I pay for bad leads?
Google charges for valid leads. Leads outside your services or service area, spam and some other types can qualify for credit. We review leads regularly and submit feedback or disputes where Google's policy allows.
If I run Local Services Ads, do I still need SEO?
Local Services Ads stop the day the budget stops. Local SEO builds map-pack and organic visibility that you do not pay for per lead, and a strong Business Profile with steady reviews supports your LSA profile too. Most of our clients run both.
Works best alongside
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Google Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
GBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Find out what your Local Services Ads is leaving on the table
We review your current setup against everything on this page and send you a prioritized list of fixes, whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016