Local SEO for home service companies
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve. We build service and location pages around real search demand, fix the technical issues holding your site back, and track every call and form to the page that produced it.
Free audit. No obligation. You keep the findings either way.
Pest controlMoversRemodelingWindows & doorsElectriciansLandscaping
What we usually find in a Local SEO audit
One page trying to rank for everything
A single services page cannot rank for termite treatment, rodent control and bed bugs at once. Each money service needs its own page.
City pages with swapped names
Near-identical town pages rarely rank and can drag the rest of the site down.
Name, address and phone that do not match
Old listings, previous addresses and tracking numbers scattered across directories weaken local trust signals.
No idea which pages produce calls
Without call and form tracking by page, SEO decisions are guesswork.
Everything in Local SEO management
Keyword and market mapping
We map searches by service and town, for example "termite inspection" versus "termite treatment", so every money keyword has one page built to rank for it.
Service and location pages
One strong page per core service and per priority service area, written with real job details, pricing context and FAQs. No thin city pages with swapped town names.
Technical SEO
Crawling and indexing, page speed and Core Web Vitals, mobile layout, internal links and schema markup for your business, services and FAQs.
Website and GBP alignment
Your website and Google Business Profile should say the same thing: name, phone, services and service areas. Mismatches cost map-pack visibility.
Citations and NAP cleanup
We find and fix inconsistent listings on the directories and data sources that matter for your trade and country, US or UK.
Local links
Links a real local business earns: suppliers, manufacturers, trade associations, sponsorships and local media.
Review process
A simple post-job routine your team can follow to ask for reviews, plus response templates. No review gating and no incentives, both of which break Google's policies.
Call and form tracking
Calls and forms from organic search and your profile are tracked separately from paid channels, set up so your listed phone number stays consistent.
Your first 90 days of Local SEO
- Weeks 1 to 2
Audit and baseline
Technical crawl, keyword and market map, geo-grid scans of your core keywords, competitor review and tracking setup.
- Weeks 3 to 6
Foundation fixes
Technical fixes, Business Profile alignment, citation cleanup and the first priority service pages rewritten or built.
- Months 2 to 4
Build and earn
New service and location pages, internal linking, review routine in place and local link outreach.
- Month 4 onward
Compound and expand
Expand into more services and towns based on what is producing calls, with monthly geo-grid and Search Console reporting.
How we measure Local SEO
- Geo-grid map rankings for your core keywords across your service area
- Organic clicks and queries from Google Search Console
- Calls and form leads from organic search and your Business Profile
- Booked jobs by source, when you share outcomes from your CRM or job board
A good fit if
- You have a licensed, established business and want leads you do not pay for one by one
- You can handle more work in specific services or towns
- You are willing to share job photos and ask customers for reviews
Probably not a fit if
- You need a full calendar next week (start with Local Services Ads or Google Ads)
- You want to rank in the map pack in towns far from your verified location
Red flags when hiring a Local SEO agency
Use this list on any agency, including us.
- Guarantees a number one ranking or a set number of leads
- Builds dozens of near-identical city pages
- Reports rankings and traffic but never calls or form leads
- Will not tell you which links were built or where
Results from home service clients
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditWhat clients say
Local SEO questions
How long does local SEO take for a home service company?
Technical and Business Profile fixes usually land in the first 30 to 60 days and often move map-pack visibility first. Competitive organic keywords commonly take 4 to 9 months, depending on your market, your current site and your review profile. We show progress every month with geo-grid scans and Search Console data, so you are never guessing.
Do you build a page for every town we serve?
Only where there is real search demand and you genuinely work in the area. Each location page needs unique, useful content such as jobs completed nearby, local considerations and reviews from that area. Thin doorway pages with swapped town names can hold the whole site back.
Can you get us into the map pack in a city where we have no office?
Organic results, often yes, with strong location pages. The map pack is heavily influenced by the searcher's distance from your verified location, so map rankings far from your base are limited. In the audit we tell you which towns are realistic for the map pack and which are better covered by Local Services Ads or Google Ads.
Do you work on our existing website?
Yes. We work on WordPress and most common website builders. If your current site cannot support what is needed, we will say so in the audit and explain the options.
Works best alongside
Local Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
Google Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
GBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Find out what your Local SEO is leaving on the table
We review your current setup against everything on this page and send you a prioritized list of fixes, whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016