Marketing for landscaping companies
Landscaping companies sell two very different things: recurring maintenance and one-off design and hardscape projects. We build visibility for both and plan around your seasons, so spring demand is captured and winter is not dead time.
What makes landscaping marketing different
Seasonality
Most demand lands in a few months. Pages, reviews and budgets need to be ready before spring, not during it.
Maintenance versus projects
Mowing contracts and patio builds attract different searches and margins.
Route density
Maintenance only pays when stops are close together. Targeting should follow your routes.
US and UK terminology
"Landscaper" and "lawn care" in the US, "landscape gardener" and "garden design" in the UK. Pages and ads follow the local language.
How we approach each channel
Local SEO
Pages for lawn care, design, hardscaping and patios, irrigation, planting and snow removal, plus project galleries by town.
Local Services Ads
Lawn care and landscaping job types where available in your market.
Google Ads
Project campaigns in spring for high-margin work, with ZIP or postcode targeting that protects route density.
Business Profile
Seasonal photos, services by job type and reviews that mention the project.
Example searches we target
Real searches are researched for your services and towns during the audit.
Landscaping results
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditAudit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditLandscaping marketing questions
Can you help us fill maintenance routes in specific neighborhoods?
Yes. We target by ZIP code or postcode around your existing routes and track new maintenance sign-ups by area.
Do you work with landscapers in the UK?
Yes. Search terms such as "landscape gardener" and "garden design", the directories that matter and Local Services Ads availability all differ from the US, and we plan for that.
What should we do in winter?
Shift budget to snow and ice services if you offer them, publish spring content and booking pages early, and use quieter months for site and profile improvements.
Other trades we work with
Get more landscaping jobs from Google
Start with a free audit of your Business Profile, rankings, ads and website. You keep the findings whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016