Marketing for moving companies
Moving searches are high value and crowded, with lead sellers and brokers bidding on the same terms as you. We help licensed local and long-distance movers win direct calls from the map pack, Local Services Ads and search ads, so you rely less on shared leads.
What makes movers marketing different
Lead sellers and brokers
Aggregators take a large share of results and sell the same lead to several movers. Direct leads from your own profile, site and ads are yours alone.
Closer scrutiny from Google
Moving is a category where Google looks closely at verification and where Business Profile suspensions are common. Setup has to be clean from day one.
Long quote cycles
Customers request quotes weeks ahead. We track quote requests through to booked moves so you know which channel pays.
Peak season
Summer and month-end demand spikes. Budgets and messaging shift ahead of them.
How we approach each channel
Local SEO
Pages by move type (local, long-distance, apartment, office, packing and storage) and for real routes you run often.
Local Services Ads
Moving job types you actually offer, service areas that match your trucks, and fast pickup on calls.
Google Ads
Campaigns by move type with negatives for truck rental, boxes, jobs and DIY searches.
Business Profile
One profile per real, staffed location, truck and crew photos, and reviews that mention the type of move.
Example searches we target
Real searches are researched for your services and towns during the audit.
Movers results
Real screenshots from client dashboards in Google Business Profile and Search Console. Business names, websites and contact details are removed. Click any screenshot to enlarge it.
Want to see where your business stands?We will pull the same numbers for your Business Profile and website in your free audit.
Get my free auditAudit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditMovers marketing questions
Can you help us rely less on lead aggregators?
That is the main goal for most movers we speak with. Leads from your own Business Profile, website, Local Services Ads and search ads are exclusive to you.
Do we need a Business Profile for each location?
Only for real, staffed locations that meet Google's guidelines. Virtual offices and unstaffed storage sites put the whole account at risk.
Are Local Services Ads worth it for movers?
For many local movers, yes, because each lead is exclusive and you pay per lead. It depends on your lead cost, close rate and average job value, which we model with you in the audit.
Other trades we work with
Pest controlRemodelingWindows & doorsElectriciansLandscaping
Get more movers jobs from Google
Start with a free audit of your Business Profile, rankings, ads and website. You keep the findings whether or not you hire us.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016