Marketing services for home service companies
Four channels, one team, one report. We manage local SEO, Local Services Ads, Google Ads and your Google Business Profile together, because each one affects the others.
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Learn more about Local SEOLocal Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
Learn more about Local Services AdsGoogle Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
Learn more about Google AdsGBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Learn more about GBP OptimizationHow the four channels fit together
Need calls this month
Start with Local Services Ads if your trade is eligible, and Google Ads for high-value services. Fix your Business Profile at the same time, because it feeds both.
Want lower cost per job over time
Local SEO and Business Profile work build map and organic visibility you do not pay for per lead. As organic grows, paid budgets can be focused on the most profitable jobs.
Expanding to new towns
Google Ads and LSA service areas can cover new towns quickly. Location pages and a real local presence follow for long-term rankings.
Seasonal business
Pages and reviews are built ahead of the season, and paid budgets rise just before demand does, then come back down.
Optional add-ons
Available alongside the four core services. TODO-confirm: keep only the add-ons Touch Rank Media actually offers.
Review generation system TODO-confirm
Text and email review requests after each job, with monitoring and response drafts.
Call tracking setup TODO-confirm
Tracking numbers by channel, call recording and lead tagging.
Landing pages TODO-confirm
Dedicated pages for Google Ads and LSA-adjacent campaigns.
Website builds and redesigns TODO-confirm
Fast, mobile-first sites built around service and location pages.
Touch Rank Media compared with the usual options
How a home services specialist compares with a generalist agency or doing it yourself.
| Factor | Touch Rank Media | Generalist agency | Do it yourself |
|---|---|---|---|
| Who we work with | Home service companies only | Any industry | Your own trade only |
| What gets reported | Calls, leads, cost per lead, booked jobs | Impressions, clicks, rankings | Whatever you have time to check |
| LSA lead review and disputes | Reviewed regularly, invalid leads flagged | Often skipped | Usually skipped |
| Business Profile and LSA | Managed together | Separate services or not offered | Your responsibility |
| Policy-safe tactics | No fake locations, stuffed names or bought reviews | Varies | Varies |
| Account ownership | Accounts stay in your name TODO-confirm | Sometimes held by the agency | Yours |
| Contract | TODO-confirm terms | Often 6 to 12 months | None |
Audit, plan, execute, report
The same four steps for every client, so you always know what is happening and why.
Audit
Week 1 to 2We look at everything Google sees about your business before we touch anything.
- Business Profile and map rankings across your service area
- LSA eligibility or account health
- Google Ads account and wasted spend
- Website, tracking and top competitors
Plan
Week 2 to 3A 90-day plan in plain English, tied to the jobs you want more of.
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
- What we need from your team
Execute
OngoingOur team does the work, in priority order, and logs every change.
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review and disputes
- Review and photo routines
Report
Every monthCalls, leads, cost per lead, rankings and reviews, with what we did and what comes next.
- Results by channel
- Call recordings reviewed
- Next month's priorities
- Monthly review call TODO-confirm
Step 1 is free.Get the audit, keep the findings, decide later.
Start with a free auditNot sure which channel to start with?
The free audit compares all four for your trade and towns and tells you where the fastest wins are.
- Free, no obligation
- You keep the findings
- Home services specialists since 2016